Bruce Johnson is the CEO of GHX, an electronic trading exchange for healthcare, working with providers, manufacturers, distributors and group purchasing organizations.
Too often healthcare providers find themselves handicapped when it comes to optimizing business processes because their primary mission is care, and business comes second.
The healthcare market is an exciting yet precarious place to do business. The current fiscal path and mounting political pressures are accelerating the change required to transform healthcare into a sustainable industry. What's at risk is the entire healthcare system, and we must act to find solutions to alleviate the growing financial strain before it overwhelms the system.