Cindy Thomas Wright owns a strategic marketing and communications firm, Thomas Wright Partners, that works with leaders in healthcare, industry and government to develop brands and programs that build consensus, grow business and effect change.
How should healthcare executives measure the effectiveness of their marketing communications programs? There is no "one size fits all" formula, but your approach doesn't have to be complex.
While it might not be the first question anyone with a stake in marketing their health system, practice or company, asks, the one thing that's really on their minds is how to get the most for their marketing and communications efforts and budget.