Michelle McNickle

Four-time cancer survivor and Center for Advancing Health president Jessie Gruman speaks about what patients want from their provider's social media strategy.

All aspects of social media were addressed during the Connecting Healthcare + Social Media conference last week in New York, with one of the most pressing issues being how to see financial return from your social media efforts. Chris Boyer, director of digital marketing and communications at Inova, outlined five keys to get a solid ROI from your social media.

As economic pressures continue to increase and the ability to efficiently manage costs is emphasized, organizations are looking wherever they can for financial relief. That's why it's no surprise many are turning to group purchasing organizations for smaller administrative fees, more transparent transactions and a general partner in healthcare reform.

With incidents of data breaches on the rise in recent years, cyber insurance is growing in popularity as a way of mitigating risk.

As social media continues to be employed as part of a healthcare organization's business strategy, there are bound to be some who are leery of its benefits. But according to a recent whitepaper by the Healthcare Association of New York State (HANYS), refusing to recognize social media as a valuable source of communication is quickly becoming a major "don't."

According to a recent report by the Health Research Institute at PwC US, nine distinct uses of social media are helping companies to have an impact on the healthcare business, and to take a more active and engaged role in managing individuals' health.

As the industry remains at a crossroads, many are looking to their supply chains to help drive change. And by turning their supply chains into a "strategic asset," organizations can have success controlling costs and increasing business efficiencies, according a recent whitepaper by healthcare management company GHX. Teran Andes breaks down six additional keys to seeing supply chain success.

From Twitter accounts to Google Places, social media has become a mainstay in marketing for physician practices. John Lynn, founder of Healthcare Scene blog network and co-founder of Influential Networks, offers seven tips for marketing a physician practice to patients.

With patent expirations looming and already passing for some of the nation's bestselling name brand drugs, Big Pharma is facing major revenue challenges in 2012. Here are five blockbuster name brand drugs facing patent expiration.

Preparing for ICD-10 is a complex, multi-step process. One industry expert gives tips on what to (and what not to) consider outsourcing.