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Paul Cerrato

Paul Cerrato has worked as a healthcare editor and writer for 30 years, publishing extensively in a variety of healthcare and business journals. He is the winner of six Jesse H. Neal National Business Journalism Awards. Follow him on Twitter @plcerrato

By Paul Cerrato | 07:00 am | February 12, 2014
Amazon.com revolutionized the online buying experience for millions while giving sellers an expanded market that brick and mortar merchants still envy. Now a new online direct contracting service is attempting a similar coup in the healthcare market.
By Paul Cerrato | 11:22 am | February 07, 2014
As the number of federal laws and regulations governing healthcare grows, some critics have asked: Why not allow the private sector to take the lead in figuring out how to rein in costs and improve quality of care?
By Paul Cerrato | 11:59 am | January 20, 2014
Business intelligence software can turn your life around - or ruin it. It all depends on how carefully you choose and how well you fold these tools into your overall strategic plan.
By Paul Cerrato | 12:11 pm | January 17, 2014
Businesses have used market research for decades to determine what brand of soap consumers like the most, or which luxury car is the "coolest," but physician leaders and hospital C-suite managers have traditionally shied away from such Madison Avenue tactics. But that may be a mistake.
By Paul Cerrato | 11:31 am | January 13, 2014
Although there's little hardcore evidence to date that mobile health technology will dramatically reduce U.S. healthcare costs, several thought leaders are optimistic.
By Paul Cerrato | 09:54 am | January 07, 2014
Public and private price transparency initiatives are slowly making an impact on hospitals.
By Paul Cerrato | 10:45 am | December 12, 2013
If we have learned anything from the HealthCare.gov debacle, it's that managers need to choose their IT advisors wisely.
By Paul Cerrato | 09:54 am | December 10, 2013
It's now possible to accept payments at the point of care with a mobile device by using phone add-ons like Square -- a technology more and more physicians are considering.
By Paul Cerrato | 10:40 am | December 06, 2013
As hospitals continue to get squeezed by new Medicare penalties and shrinking reimbursements from private insurers, many are looking for ways to make up for that missing revenue, including picking up the insurance tab for poor patients as a means of collecting on bad debt.
By Paul Cerrato | 11:08 am | November 18, 2013
Like many, doctors see the appeal of mobile applications, but they have been cautious about using them in their practices. But now that the FDA has issued its final guidance on medical mobile applications, the path is clearer on how these tools can be used in offices.