AdvancedMD has announced the launch of a partner channel program designed to help qualified third-party medical billing companies as well as healthcare providers looking to outsource their billing operations.
The Salt Lake City-based company, which provides software-as-a-service electronic health record and revenue cycle management solutions targeted at medical practices, is rolling out its AdvancedBiller program to more than 300 billing service partners currently using the company’s platform. Officials hope to have at least 100 clients using the new program by the end of this year.
“AdvancedMD is fortunate to be working with an experienced, proven group of billing service companies based across the U.S.,” said Bill Stone, vice president and general manager of the company’s billing services partner division. “As a result, we are uniquely positioned to effectively and intelligently match physicians seeking quality third party billing services with our network of AdvancedBiller participants. Our lead sharing program is one of the many reasons why we believe the AdvancedBiller program will accelerate the growth of participating billing partners. Additionally, we enable partner success with a state-of-the-art SaaS application that optimizes their client physician practices.”
“As a company, we are committed to growing our billing service partner base, not competing with them, and believe this contribution to our bottom line will rapidly increase during the next 12 months,” he added.
According to company officials, the new platform offers billing companies a variety of services, including lead sharing, sales and marketing support, an annual customer satisfaction survey and access to SaaS technology and an integrated clinical and revenue management solution. Those resources are especially important at a time when many small healthcare providers see outsourced billing services as an economical alternative to handling those duties in-house.
To that end, AdvancedMD officials say AdvancedBiller is also designed for private practices or hospital-based physicians looking to maximize revenue capture, manage expenses, control regulatory and compliance issues and move toward an EHR. For example, the solution allows providers to locate as many as three billing services that match the practice’s key characteristics.
Among AdvancedMD’s early adopters of the AdvancedBiller program is Physicians Resource Network, Inc., a seven-year-old Ocean, N.J.-based physician billing company serving 25 providers who practice primarily in nephrology, cardiology and surgery practices. Company president Frances Holinda said she had run her business on a Unix-based client-server platform.
“Comparing what my office could provide in terms of redundancy, automated backups and bandwidth into the data center, to what AdvancedMD can provide, my business simply could not make the kind of IT investments that AdvancedMD has made in its enterprise class data center,” she said.
“With AdvancedMD as our foundation, we are able to offer our clients a complete solution to deliver everything they need to stay current under healthcare reform. It’s all there, whether it’s online charges, integrated EHR or automated reporting, we can accommodate virtually any need,” Holinda added.