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Anthem BCBS introduces SmartSense, price-conscious plans targeted at the uninsured

By Chelsey Ledue

Anthem Blue Cross and Blue Shield in Nevada has introduced SmartSense, a choice-driven health insurance plan targeted to "early" retirees, the self-employed, independent contractors, students and the uninsured.

"SmartSense represents the best of Anthem's plans," said Mike Murphy, president of Anthem Blue Cross and Blue Shield in Nevada. "Most individual plans on the market today offer limited choices. SmartSense can be tailored to fit your needs - and has an extremely attractive price point with premiums ranging from as little as $33 to $178 per month for a healthy 25-year-old male.

SmartSense is designed to provide protection against expensive and unexpected medical bills and offers a variety of deductibles, starting at $500, that allow consumers to find a premium they can afford.

"These plans provide such a wonderful opportunity to have quality insurance at a value not seen before in Nevada," said Denise Brown, a broker for Direct Health and Life Insurance of Nevada. "With SmartSense plans you receive $7 million in benefits and the ability to select a plan and a choice of deductible that best suit you and your family's needs with a highly respected healthcare provider."

Members choosing SmartSense have access to more than 6,500 Nevada PPO network doctors and specialists and nearly 80 hospitals. These plans also provide coverage outside the state through the Blue Card program. Term life and dental plans are also available at an additional cost.

"Anthem's goal is to reduce the percentage of Nevadans who are uninsured," Murphy said. "As we move forward, we'll continue to focus on providing affordable plans that maintain the high quality and value-added benefits consumers have come to expect from us."