Kaiser Permanente is now the "Official Health Insurance Partner" of the Los Angeles Dodgers.
The agreement includes an innovative plan designed to benefit the Los Angeles community through such programs as the Dodgers Youth Baseball Camps and the "Team Think Blue" literacy program, along with traditional sponsorship marketing opportunities.
“We have laid the foundation for a long-term collaboration that Kaiser Permanente and the Dodgers will build on in years to come,” said Dodger Vice President of Partnerships Steve Spartin. “Our new partner’s 'total health' message will not only reach millions of Dodger fans that visit Dodger Stadium during the 2009 season, but will also underscore Kaiser Permanente's relationships and active presence within the Los Angeles community.”
The Dodgers and Kaiser Permanente are focusing their efforts on community initiatives for the benefit of the Dodgers Dream Foundation and will support activities such as the “Team Think Blue” literacy program and the Dodgers Youth Baseball Camps. The new relationship also will bring healthy food choice items recommended by Kaiser Permanente at select Dodger Stadium concession locations, along with health and fitness tips as part of the in-game DodgerVision programming.
“By joining efforts with the Dodgers, Kaiser Permanente will be able to reach more families with our messages about healthy eating and fitness, and together we can make positive changes that will improve the health of children and adults alike,” said Benjamin Chu, MD, MPH, president of Kaiser Permanente Southern California.
Kaiser Permanente’s sponsorship of the Dodgers Youth Baseball Camps will include camp scholarships for 40 children from local Kaiser Permanente nonprofit partners, and their sponsorship of "Jr. Dodgers" is intended to bring activities to all the young people who sign up for the Dodgers' youth fan club.
The “Team Think Blue” program, which includes an art and essay contest, helps students throughout Los Angeles, Riverside, San Bernardino, Ventura, and Orange Counties improve their literacy and language arts while encouraging the development of a healthy and active lifestyle.
The Dodgers will support Kaiser Permanente’s community initiatives with marketing and public relations efforts and will schedule special appearances by current and former Dodger players at various. In recognition of Kaiser Permanente’s support for the Dodgers Dream Foundation, the Dodgers will also donate $100 to the foundation for every Dodger player walk during a regular season home game.
Photo by penner42 and obtained under Creative Commons license.