Health Care Service Corporation has announced a new HealthSpring brand that will launch with Medicare offerings later this year.
HCSC said it acquired the HealthSpring brand as part of its acquisition of Medicare businesses earlier this year. In March, HCSC completed its acquisition of Cigna's Medicare Advantage, Medicare Supplemental Benefits, Medicare Part D and CareAllies businesses.
WHY THIS MATTERS
Under the new brand, HCSC is expanding into new markets, said Arun Prasad, executive vice president, chief strategy officer and president of Diversified Businesses for HCSC.
“With HealthSpring, we’ll offer more national coverage, with our established focus on local care and connection,” Prasad said.
THE LARGER TREND
HCSC is a non-profit, customer-owned health insurer and is an independent licensee of the Blue Cross and Blue Shield Association.
It is considered the country's largest customer-owned health insurer, serving more than 26 million people across the United States. HCSC provides coverage options for employers large and small, individuals and families, and Medicare and Medicaid plans.
Email the writer: SMorse@himss.org