Horizon Blue Cross Blue Shield of New Jersey has deployed a new Web-based portal to use as its health information exchange platform.
The new multi-layer Web portal, developed by Cambridge, Mass.-based NaviNet, will be used to assist Horizon BCBSNJ in reducing paperwork, simplifying administrative processes and reducing expenses with electronic exchange of health data.
"The ability for Horizon Blue Cross Blue Shield of New Jersey to exchange information more effectively with our network providers will improve the overall efficiency of the health care system and reduce costs for everyone," said Christy Bell, senior vice president, Healthcare Management, Horizon BCBSNJ. "Our network physicians will save time and money in interacting with us and we will be better able to serve them and our members."
Currently, more than 70 percent of Horizon BCBSNJ's member providers use NaviNet to exchange personal health data with other health plans. Horizon BCBSNJ officials said using the NaviNet portal will give the health plan the ability to exchange test results and patient medical history in real-time. Horizon BCBSNJ expects to roll out its fully branded Web portal through NaviNet Enterprise in 2010.
With the addition of Horizon BCBSNJ, NaviNet officials said the company will become the largest health information exchange network in New Jersey, representing 90 percent of commercially insured state members.
"We are very eager to begin interacting with Horizon Blue Cross Blue Shield via NaviNet because it allows us to access a broad range of information for nearly all of our patients from a single Web site in real-time," said Jeanne Rosser, office manager, Berlin Medical Associates. "We look forward to taking advantage of the NaviNet tools that Horizon Blue Cross Blue Shield of New Jersey will provide to help us better manage our patient population."