SHPS has decided that care comes first in healthcare.
Company officials on Tuesday announced the launch of the Carewise Health line, a new brand identity for an integrated portfolio of clinical, financial and administrative healthcare solutions that had been marketed in the past under three different product lines.
The company also unveiled a new corporate Web site, www.carewisehealth.com.
Rishabh Mehrotra, SHPS' president and CEO, said the launch "highlights SHPS' strategy to integrate solutions supporting personal health and optimizing healthcare spending."
"While many plan sponsors and self-funded group plans have developed sophisticated strategies to improve workforce health, implementing the programs has been challenging," he added. "Until now, they faced two unacceptable solutions: cobble together programs from multiple vendors, or lock the organization into a long-term contract with a single health plan."
Company officials had said that the decision to create a unified brand name was in response to requests from mid-sized and large companies and third-party administrators seeking an integrated solution that unites population health management, spending accounts and benefit administration services in a personalized delivery model.
"The Carewise Health model supports a new wave of integrated services for total population health management, financial incentives, benefits administration and communications across a plan sponsor's entire health strategy," Mehrotra said.
SHPS launched its enterprise-wide participant portal just last year, creating a single Web site for all applications. Last month the company launched its wellness solution.
"Everything we do at SHPS is centered in improving individual health, one person at a time," said Chris Ryan, the company's chief strategy and marketing officer.
Several of the company's current products carry the Carewise Health brand, including health management and portal products for large employers. Select product lines under the Landacorp and SHPS brands will be rolled into the Carewise Health brand in time, officials said, while some product lines will retain their separate identities.