Wolters Kluwer Health has launched inThought, a market research service that offers pharmaceutical forecasting capabilities to help financial analysts, healthcare suppliers and drug makers understand where developmental drugs, medical devices and therapies are positioned and where they are likely headed in the future.
inThought is among the first of a new generation of research services that can deliver data, analysis and forecasting from a single source, an approach that is both cost effective and helps streamline the market research process.
Company officials say the service integrates clinical, prescription, managed markets and patient information with the insight and forecasting abilities developed by a team of researchers, analysts and physicians.
"With research headcounts down, there's a fundamental shift in the way analysts and pharma customers want their research delivered," said Ben Weintraub, director of research for Wolters Kluwer Health inThought. "Rather than simply striving to offer more data faster, our approach sifts through the clutter to synthesize what is truly important."
"With inThought, we alleviate one of the main issues with traditional pharma research products: Once you buy it, you still have to make time to use it and understand the implications for your product," said Mark Spiers, president and CEO of Wolters Kluwer Health's pharma solutions business. "This approach provides an edge for understanding the future market for a pharmaceutical brand or medical device."
inThought research and analysis is available to customers through products such as research alerts geared toward specific customer requirements; subscriptions to a powerful, Web-based drug pipeline database that integrates inThought forecasts with detailed monitoring of drug development programs around the world; regular conference calls to connect customers with medical experts providing the physician perspective; revenue forecasts and probability of approval models for 300+ drugs in development; syndicated research reports that delve deep into specific markets; and custom research projects and counsel designed to meet individual customer needs.