Paul Cerrato

Paul Cerrato has worked as a healthcare editor and writer for 30 years, publishing extensively in a variety of healthcare and business journals. He is the winner of six Jesse H. Neal National Business Journalism Awards. Follow him on Twitter @plcerrato

Business intel can't survive in a vacuum
By Paul Cerrato | 10:59 am | January 20, 2014
Business intelligence software can turn your life around - or ruin it. It all depends on how carefully you choose and how well you fold these tools into your overall strategic plan.
Healthcare 2.0: Patients as consumers
By Paul Cerrato | 11:11 am | January 17, 2014
Businesses have used market research for decades to determine what brand of soap consumers like the most, or which luxury car is the "coolest," but physician leaders and hospital C-suite managers have traditionally shied away from such Madison Avenue tactics. But that may be a mistake.